So, you want to end your story with a cliffhanger…why is that? In this current world of social media, information overload, and big data it might seem tempting to put a flashy, attention-grabbing end to your story that leaves your reader salivating for the next book in your series and immediately follow up with: “click here to buy book 2!”
No doubt some of your readers will fall into your trap and click to buy (ka-tsching!) but how many of those readers will later feel betrayed, especially if book 2 isn’t living up to their expectations which were raised when you put that cliffhanger at the end of book 1?!
Cliffhanger Rule no. 1: Manage your readers’ expectations
Never raise expectations that cannot later be met (or exceeded). Readers who feel betrayed write fuming, 1-star reviews that say: “would give 0 stars if I could!” – or worse, result in requests for refunds. No need to learn the hard way! This one is common sense.
Cliffhanger Rule no. 2: Don’t use cliffhangers unless your story continues
The purpose of a cliffhanger ending is to keep your reader engaged. So, if you are not writing a series, or if your work is a short story, you can opt for an open ending but there needs to be a sense of resolution. Otherwise your reader will be very annoyed as you will have robbed them of their payoff and wasted their precious time. It’s like some network cancelling your favourite TV show mid-season!
Cliffhanger Rule no. 3: Avoid cliché
A good cliffhanger intrigues your reader. People go on reading your work because they want to know what happens next. Clichés are overused, familiar conventions that your reader has seen a million times. If they can guess what your cliffhanger is leading up to, your efforts are wasted. Try to work out what ending your reader is not going to see coming and see if there is a plausible way to use the unexpected scenario.
See ya next time 😉
If you have ended any of your stories with successful cliffhangers in the past, drop your link in the comment section below (I am nosy and Iike to read…a lot)! Also, in case you are a fan of Invasion, Girlboss, or The OA and will spend the rest of your life wondering how those series should have truly ended – please let’s commiserate!